NEW
MEDIA
by
Richard Rownak
Art for a visual hungry world
Introduction: Welcome to a unique fusion of art and technology. This page features an original animation and accompanying music created by the artist Richard Rownak, which he defines as New Media. Explore the visual and auditory experience of "New Media Meditation 13" and discover the fascinating theoretical underpinnings of this artistic form.
Exploring the World of New Media: Beyond the art itself, this page delves into the conceptual framework of new media. We examine key theories and definitions, including the eight concepts outlined in a seminal essay by Manovich. These ideas explore how new media is distinguished from cyberculture, its reliance on computer technology for distribution, its nature as digital data, and its unique blend of cultural and software conventions.
From Avant-Garde to the Future: Discover how new media serves as a modern extension of the modernist avant-garde and post-WWII art. Learn about its role in accelerating existing algorithms and its potential to shape our future. We also consider how technologies like virtual reality are contributing to a future where content is not just static but "intelligent, responsive, and reactive."
Discover More from Richard Rownak: If you are captivated by this piece, we invite you to explore more of Richard Rownak's diverse body of work, including his Pop Art Portraits, Busker Film, and Scantography. His art consistently pushes the boundaries of traditional media, offering a fresh perspective for today's digital landscape.